10 years of promoting licensed medicines, medical services and medical devices via social media has presented us many a challenge to say the least. Often held back by the acres of red tape and concerns over dealing with consumer misuse, product abuse and the dreaded pharmacovigilance protocols, historically many brand managers often feel overwhelmed and simply decide that their efforts are often better focussed elsewhere. However, there’s no denying that social media is here to stay and is the preferred […]
When you think of SEO you are probably thinking that you have that nailed down; you’ve written your website content using relevant keywords and phrases, you’ve given all the images relevant descriptions and names, you’ve added some links and have a few backlinks in place. Now you just need to wait as the enquiries roll in. But the story doesn’t end there: SEO is an ongoing task that should be near the top of your weekly marketing to do list. […]
Sonic The Hedgehog is a famous video game character, he’s been around since the 90s, he’s a world famous icon of video games, and even people who don’t play video games will likely recognise him at a glance. Sonic is also something of a laughing stock. His games have been terrible for years, his fans ultra-defensive, and his future prospects grim. When faced with a failing IP, most companies would stick to the company line and try to avoid any […]
So you’ve finally taken a leap of faith, and jumped into Social Media. Even better, you’ve decided to start off with the largest social network in the world, Facebook, with a whopping one billion members to help spread awareness about your business. But Facebook, especially for beginners, can be daunting, and you wouldn’t want to fall at the first hurdle. Lucky for you, this handy guide exists!
Twitter is arguably one of the harder social media platforms to master. With 284 million active users, as of August 2015, it’s one of the largest social media networking hubs, beating Google+ and Skype, and only losing out to Whatsapp and Facebook, as well as Chinese equivalent social media sites, such as QQ. Twitter revolves around short sharp statements, known as microblogs, and the use of hashtags. Because the amount of text that can be placed on a tweet is limited […]