The Dos and Don’ts of Video Marketing in Healthcare

There is nothing more important than your health – right? This is why trust is the hardest thing to win in the healthcare industry and is something consumer healthcare brands struggle with every day. But now the healthcare industry is changing drastically. Patients’ needs and expectations from care providers have accelerated, with more demand for technology and innovation at every step. Consumers want the information and support they need at their fingertips, (which is why 89% of Australian consumers turn […]

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What’s In a Story?

We are surrounded by stories. Everywhere you look, a story is being told, thought or lived. This might sound like a big abstract concept, but it’s absolutely true. We can’t get enough of stories in our lives, and the more we see, the more we want to see.

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