Social media is one of the fastest growing forms of marketing there is. It’s soared above direct mail, advertising and even email newsletters, with over 3.196 billion active users and 86% of brands receiving regular orders through social media using effective social media strategies.
Social media has had a huge impact on the way the modern world works. From the way we communicate to the way we eat our food, there is no denying the impact social media has had on our society. It’s also changed the way brands put themselves out into the world.
There is no doubt that Facebook has changed the way people connect and communicate. And with the continued evolution of the platform since it was launched 15 years ago, Facebook trends have influenced how digital marketers behave. This makes it one of the most critical aspects of the marketing industry.
10 years of promoting licensed medicines, medical services and medical devices via social media has presented us many a challenge to say the least. Often held back by the acres of red tape and concerns over dealing with consumer misuse, product abuse and the dreaded pharmacovigilance protocols, historically many brand managers often feel overwhelmed and simply decide that their efforts are often better focussed elsewhere. However, there’s no denying that social media is here to stay and is the preferred […]