There is nothing more important than your health – right? This is why trust is the hardest thing to win in the healthcare industry and is something consumer healthcare brands struggle with every day. But now the healthcare industry is changing drastically. Patients’ needs and expectations from care providers have accelerated, with more demand for technology and innovation at every step. Consumers want the information and support they need at their fingertips, (which is why 89% of Australian consumers turn […]
Social media is one of the fastest growing forms of marketing there is. It’s soared above direct mail, advertising and even email newsletters, with over 3.196 billion active users and 86% of brands receiving regular orders through social media using effective social media strategies.
Social media has had a huge impact on the way the modern world works. From the way we communicate to the way we eat our food, there is no denying the impact social media has had on our society. It’s also changed the way brands put themselves out into the world.
There is no doubt that Facebook has changed the way people connect and communicate. And with the continued evolution of the platform since it was launched 15 years ago, Facebook trends have influenced how digital marketers behave. This makes it one of the most critical aspects of the marketing industry.