Artificial Intelligence (AI) and healthcare. Not necessarily an industry and technology that you may think of putting together, but they make a surprisingly effective partnership.
There is no question about it – social media is changing the way we think, feel and act. And it’s bringing about changes we couldn’t possibly have predicted. Even just a few years ago, the idea of following your doctor on Facebook would be bizarre. But one look at your Facebook feed today, and it’s clear that times have changed. And there is no area this transformation is more obvious than in healthcare. But how exactly is social media […]
Operating extensively within the digital healthcare industry, both as a start-up, as well as a digital marketing agency supporting global pharmaceutical companies has taught us that both have a need that the other can readily offer. As pharma and consumer healthcare companies are quickly realising, the future of healthcare lies in the technologies of tomorrow. For digital healthcare start ups on the other hand, the opportunities to see their dreams realised have never been more exciting. So, how an why […]
10 years of promoting licensed medicines, medical services and medical devices via social media has presented us many a challenge to say the least. Often held back by the acres of red tape and concerns over dealing with consumer misuse, product abuse and the dreaded pharmacovigilance protocols, historically many brand managers often feel overwhelmed and simply decide that their efforts are often better focussed elsewhere. However, there’s no denying that social media is here to stay and is the preferred […]
This has been the year that virtual reality (VR) has started to make its mark and it’s only set to grow. While numerous brands start to embrace the new technology, its potential to revolutionise the healthcare industry is only just beginning. In fact, Global Industry Analysts predict that the worldwide market for virtual reality in healthcare will reach $3.8 billion by 2020*. It’s still very early days for the adoption of this technology, but developments are moving at pace and […]