What makes the ideal pharmaceutical social media marketing agency

10 years of promoting licensed medicines, medical services and medical devices via social media has presented us many a challenge to say the least. Often held back by the acres of red tape and concerns over dealing with consumer misuse, product abuse and the dreaded pharmacovigilance protocols, historically many brand managers often feel overwhelmed and simply decide that their efforts are often better focussed elsewhere. However, there’s no denying that social media is here to stay and is the preferred […]

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Older person using Virtual Reality

How virtual reality will revolutionise healthcare

This has been the year that virtual reality (VR) has started to make its mark and it’s only set to grow. While numerous brands start to embrace the new technology, its potential to revolutionise the healthcare industry is only just beginning. In fact, Global Industry Analysts predict that the worldwide market for virtual reality in healthcare will reach $3.8 billion by 2020*. It’s still very early days for the adoption of this technology, but developments are moving at pace and […]

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