Social media is one of the fastest growing forms of marketing there is. It’s soared above direct mail, advertising and even email newsletters, with over 3.196 billion active users and 86% of brands receiving regular orders through social media using effective social media strategies.
Google Analytics (GA) is a very powerful and popular tool used for tracking website analytics and data. It’s popular for two reasons: 1. It’s free! 2. It’s Google so, hey, it must be accurate right? So the chances are, even if you are not in charge of your company’s website or have anything to do with the marketing department, you will probably have come across Google Analytics data at some point. Even if you haven’t, the data that someone else […]