Around this time of year, strategists and experts reveal their predictions for the year ahead. We see it a lot in technology in particular, with a new set of observations every year, and a review in December of how right (or wrong) they actually were.
Social media has been instrumental in changing and reshaping the way business leaders interact with their customer base. There’s no doubt about it. And one of the biggest players has to be Facebook. Since it was first launched publicly in 2004, it’s become a household name, slowly educating generation after generation about free earned media, and addicting them to it. It also served as the catalyst that showed businesses how powerful social media advertising could be and has helped companies […]
By Hayden Allen-Vercoe, Chief Operations Officer, Orbital Media 2018 has been another exciting year for emerging tech. New categories of digital marketing are being exploited by those brave enough to adapt, as well as implement – especially when the depth of research just hasn’t been available up until now. We’ve seen A.I. explode onto the scene. Early adopters of blockchain saving millions. There has been valid, concrete research into how virtual reality can enhance our wellbeing, and aid both our […]
Social Gamification Apps are a surprisingly little-known phenomenon. They naturally grow social communities, reach and engagement levels, and sales figures. The results also compare to a burst of TV, but without the hefty price tag! FACT: Branded gamification apps are a massively underutilised social media strategy that we’ve consistently proven to enhance social media activity and in particular drive peer referral, and all without the slightest hint of a hard sell. Housed on a brand’s own Facebook page, these branded […]
There is no doubt that technology is evolving at a rapid pace, and augmented reality (AR) technologies in particular, are an excellent example of how a far-flung idea from science fiction books has entered daily use technology with extensive benefits. AR has been making headlines over the past couple of years, particularly through apps like Pokémon GO, which augment animated characters on your phone screen against the real world around you, making for a truly immersive experience. Did you know […]