There’s no question about it – influencer marketing has officially taken over the world. From being almost unheard of 5 years ago to an accepted part of daily life and a valid career goal, influencers have sprung up quickly and taken a firm foothold.
There is no doubt that Facebook has changed the way people connect and communicate. And with the continued evolution of the platform since it was launched 15 years ago, Facebook trends have influenced how digital marketers behave. This makes it one of the most critical aspects of the marketing industry.
Around this time of year, strategists and experts reveal their predictions for the year ahead. We see it a lot in technology in particular, with a new set of observations every year, and a review in December of how right (or wrong) they actually were.
Social media has been instrumental in changing and reshaping the way business leaders interact with their customer base. There’s no doubt about it. And one of the biggest players has to be Facebook. Since it was first launched publicly in 2004, it’s become a household name, slowly educating generation after generation about free earned media, and addicting them to it. It also served as the catalyst that showed businesses how powerful social media advertising could be and has helped companies […]
By Hayden Allen-Vercoe, Chief Operations Officer, Orbital Media 2018 has been another exciting year for emerging tech. New categories of digital marketing are being exploited by those brave enough to adapt, as well as implement – especially when the depth of research just hasn’t been available up until now. We’ve seen A.I. explode onto the scene. Early adopters of blockchain saving millions. There has been valid, concrete research into how virtual reality can enhance our wellbeing, and aid both our […]