Social media has changed fairly significantly in the last few years. Social media usage has risen from 1.4 billion people monthly in 2012, to almost 2 billion in 2015, and far more people own smart devices, such as smartphones and tablets. People are more connected and technologically developed than ever, and social media marketing has, and is, developing right alongside them. However, one aspect of social media marketing that hasn’t changed is the importance of word of mouth. And no […]
If the title of this post nearly caused you to tear your hair out in frustration then don’t worry, you’re not alone. Clickbait has become the scourge of the internet user in recent years, with whole forums and blogs set up to crusade against it. And yet it doesn’t seem to look like it will die off anytime soon.
Many great blogs fail to see the traffic they deserve, because a few simple measures to increase their visibility were not implemented. Here are 5 ways to get more blog traffic. Sharing The first move after publishing a blog post should be to share the post on as many Social Media channels as possible. This not only alerts existing customers/ fans to new content being available; it also allows them to share it with their acquaintances, broadening your potential audience in […]
It’s a proven fact that hotels who adopt social media marketing to their broader marketing mix tend to experience significantly more web traffic that those choosing to ignore it. What’s more, if managed well, these visitors typically turn into reservations free from hefty booking agent commissions. If you’re reading this article thinking that ‘here lies the silver bullet’, you may be sorely disappointed. BUT what it will hopefully do is prove to you that social marketing is an incredibly powerful […]
If you know the basics of SEO, you know that you cannot ‘scrape’ from other sites for content. Your content has to be original and that means no cutting and pasting, there’s no value to this. So how can you keep Google and co. happy? Here’s how to write unique content for search engines…and it’s not rocket science. 1) Choose a subject and come up with a keyword rich title (I have chosen to write about original content for Google […]