Around this time of year, strategists and experts reveal their predictions for the year ahead. We see it a lot in technology in particular, with a new set of observations every year, and a review in December of how right (or wrong) they actually were.
There’s no question about it – 2019 is the year of augmented reality (AR) technology. Already, industry leaders are predicting that the AR industry could approach a user base of 3.5 billion by the end of 2019, with revenue opportunities estimated at $85 billion (£66.6 billion) within five years.
Now, marketers recognise the huge potential AR has to grab our attention and allow us to engage with brands we love. It can tell a brand’s story and effectively integrate us into that story. New technology can often be viewed as a gimmick when first entering our consciousness. This is partly because we don’t fully understand the opportunities it can offer and partly because as with all new things it takes time to establish itself in our everyday lives and […]