AR: Gimmick or Here to stay?

Augmented Reality kicks gimmicky marketing out the (shop) door

Now, marketers recognise the huge potential AR has to grab our attention and allow us to engage with brands we love. It can tell a brand’s story and effectively integrate us into that story. New technology can often be viewed as a gimmick when first entering our consciousness. This is partly because we don’t fully understand the opportunities it can offer and partly because as with all new things it takes time to establish itself in our everyday lives and […]

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