We’ve just completed our RESCUE Remedy 2-part Facebook game for leading natural healthcare provider, Nelsons. Entitled ‘Stop, Take a Moment & Win!’, the game is jam packed with subtle brand messages that reinforce the product’s values and educates the users as to what the product is there to do.
Incentivised with winning a Kindle HD as well as a Champney’s voucher, users need to achieve a set time for the challenges before being added to a live leaderboard and entered into the weekly sweepstake. Users can also earn an additional chance to play each day by simply tweeting about the campaign.
The app supports a new RESCUE TV advert, allowing prospects to feed through from above the line and continue the conversation directly with the brand.
So, how does it look and work?
Game 1 Dropper Challenge – Press Squeeze to apply RESCUE Remedy into each of the ‘wide open’ mouths. Complete the game by successfully applying RESCUE Remedy into each mouth.
Game 2 To-Do Note Challenge – Hit the TASK DONE button when the moving bar hits the middle of the gauge to remove the task. Complete the game by removing all the tasks.
Play it here up until 30/4/2015: https://www.facebook.com/BachRescueUK