Case study – Nelsons RESCUE Remedy Facebook game

We’ve just completed our RESCUE Remedy 2-part Facebook game for leading natural healthcare provider, Nelsons. Entitled ‘Stop, Take a Moment & Win!’, the game is jam packed with subtle brand messages that reinforce the product’s values and educates the users as to what the product is there to do.

Incentivised with winning a Kindle HD as well as a Champney’s voucher, users need to achieve a set time for the challenges before being added to a live leaderboard and entered into the weekly sweepstake. Users can also earn an additional chance to play each day by simply tweeting about the campaign.

The app supports a new RESCUE TV advert, allowing prospects to feed through from above the line and continue the conversation directly with the brand.

So, how does it look and work?

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Game 1 Dropper Challenge – Press Squeeze to apply RESCUE Remedy into each of the ‘wide open’ mouths. Complete the game by successfully applying RESCUE Remedy into each mouth.

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Game 2 To-Do Note Challenge – Hit the TASK DONE button when the moving bar hits the middle of the gauge to remove the task. Complete the game by removing all the tasks.

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Play it here up until 30/4/2015: