If you’re anything like us they you’ll constantly be looking for any which way to boost your organic Facebook reach, Facebook LIVE being a piece of functionality that will achieve this for you (for now anyway!).
Whilst the majority of Facebook LIVE users right now seem to be reporters, celebrities sharing details on particular events, influencers unboxing aspirational products, or brands simply addressing the community’s questions, we’ve proven that Facebook LIVE competitions can indeed take your organic reach from a measly 0.5% right up to 50% and a little beyond. What’s more, you’ll achieve around 10x more comments and 3x longer viewing time than Facebook native video. Nice eh!
We’ve made it our business to understand how Facebook LIVE can achieve greatness for our clients right now, giving them heaps more organic reach and engagement, whilst having a fair amount of fun at the same time.
Something else that’s important to remember is that Facebook LIVE does far more for a brand than attract masses of eyeballs – if done effectively, it allows you to drive a deeper connection with your community in possibly the most cost-efficient way (dependent upon your idea of course).
Here are 5 ridiculously powerful Facebook LIVE contest ideas that we’ve tried and tested:
Balloon Wall – As it sounds, you create a balloon wall themed to a particular occasion, and fill each one with a prize (or not). Burst a balloon on a regular basis, using a countdown timer, and select a viewer at random to win the prize!
Jenga – Yep, you read that right. Have a game of Jenga live on screen and ask the audience to select who is going to win (red or blue team). Take your time over the game to add a bit more intrigue, ask the community to help select the block to pull to drive engagement, and select a winner from those that identified the winning team at random after each round to win the main prize.
Spin to Win – Keep it simple with a roulette wheel or a spinning disk, offering up prizes to those who correctly identify the right number/colour.
Sweets in a Jar – The old classic game, where the community has to guess how many sweets are in a jar. Keep it fluid by investing in an electric Lazy Susan!
Which one’s it under – Try the classic magician’s trick where you hide a prize under one of three cups, jiggle them around a bit, then ask the community to share which of the cups it’s under. Reward a random winner with a prize!
What are the secrets to success:
Not every idea you have will be right for the product. Come up with say 5 ideas, then define the pros and cons of each (i.e. durability, cost effectiveness, how on brand really is it etc.) – this will hopefully leave you with the strongest.
Creativity is key.
There’s no boundaries here, the more creative the better. The more creative, the bigger the opportunity for you.
Simple ideas are the best.
Remember, this doesn’t have to have a Hollywood budget, far from it in fact. Keep the campaign mechanic simple but fluid and just long enough to stop the audience from getting bored!
Align your product values where possible.
Remember that the purpose here is to drive more organic reach and engagement (sometimes worth £000s). So, in the short time you have you’ll be best advised to get as much ‘brand value’ across as you possibly can without getting too ‘in the face’ of the viewer.
Promote the BIG event.
It’s great to have an idea and launch it, but if you don’t tell the world it’s coming then you’ll be limiting your exposure!
Brand it up, but within reason.
Whatever you are planning, we’d argue that its vitally important to keep it branded, otherwise you’ll be massively missing out on driving awareness and peer network referral.
Keep it professional.
Remember, shoddy work will reflect negatively on the brand and could potentially turn the whole session into a mud slinging exercise.
Keep them tuned in.
The art of Facebook LIVE is to keep the community zoned in, not zoned out. This may sound obvious, but if you can’t maintain interest then be prepared for a short-lived campaign that will underwhelm. Ask yourself how can you maintain interest for at least 5 minutes of someone’s time.
Our most successful Facebook LIVE campaigns have been heaps of fun. If they weren’t then I can guarantee that we’d have achieved a fraction of the results. If the community like it, they engage, and if they engage, you attract even more eyeballs!
Are you looking for that killer Facebook LIVE campaign/competition?
Talk to us and we’ll set you up with a killer idea that will deliver in a big way, potentially saving you £000s, allowing you to draw prospects away from competitors, as well as position your brand/product in a novel and memorable way!