The fireworks have been let off and the champagne has been uncorked – so that must mean it’s another New Year! And of course, it wouldn’t be a New Year without some resolutions to go with it. Some of those resolutions might be personal, and some might be business related.
For us at Orbital Media, we love a good business resolution. A chance to improve the business and give better service to our customers. Over the last 12 months, we’ve seen a huge surge in businesses struggling with their social media, whether that’s keeping up with posting or knowing what content to share.
So, we decided to help. This post is the first in a three-part series of resolutions your business can (and should) make around social media for 2019, and how to implement them.
Why Is Keeping Up With Social Media Important?
Simple. Social media is a constantly changing medium, where nothing sticks around for long. With an average of 6,000 tweets being sent every second, your brand needs to be present all the time if you want to make any sort of impact at all.
It’s so easy to look dated on social media, and quickly too. So this often means posting every single day, even if you’re busy. Brands who don’t can find their presence quickly slipping. And this can bring with it a whole host of negative implications, including looking like your business is closed, that you’re too busy to take on new work, or that you just don’t care about how your brand appears to the world.
And it’s here that you will start to feel the results of a neglected social account. Customers will often head to social media to check reviews, compare community sizes and see the value that you can add to people who buy from you.
If your account isn’t delivering in these areas, then customers will go elsewhere. So, in a world where social media is so important to the customer journey, you need to make sure you are delivering regular content and increasing brand awareness.
Use Scheduling Tools
One of the biggest reason’s brands aren’t consistent with their social media is that it takes time. We’re not going to deny that. You will have to plan in some time to find or create content for social media, not to mention posting it every day.
It’s a challenge, and if you struggle to find the time, you’re not alone. But while it can be time-consuming, there are ways to manage it without losing a huge amount of time. The main thing we can recommend is using a scheduling tool.
These are simple, web-based tools that allow you to link all of your social media accounts so you can create posts on all of them from one dashboard. You can also schedule posts to go out in the future so that your social media is kept up to date, even if you’re rushed off your feet.
There are a huge number of social media scheduling tools you can use, including Hubspot, Hootsuite, Buffer, and TweetDeck. Our personal favourite is Agora Pulse, which doesn’t only let you schedule your social media posts, but also helps you track your engagement, use social media ‘listening’ to monitor mentions of your brand online, and generate reports to show you how well your social media is performing for you.
By using a scheduling tool, you never miss a day, and even at your busiest, your social media is running and performing for you as always.
Book Out The Time
Do you ever feel like there just aren’t enough hours in the day? That you keep meaning to do your social media post for the day, but something crops up and it never gets done? You’re not the only one.
But this doesn’t have to be some big chore. Instead of trying to remember to post something every day, we recommend booking out one hour at the beginning of every month into your diary for social media.
During this hour, you can plan out your social media content for the month, and schedule it in. Plan around things that are happening in the month, from your company promotions to national holidays or industry events.
You can even bring your team into the planning session, making it a group effort to generate new ideas and keep things fresh. Yes, it’s an hour out of your diary each month, but it’s all you need to create a consistent and vibrant social media presence. And once you have everything scheduled in, you can focus on other things instead.
Prepare To Be Flexible
Of course, there is such a thing as being ‘too’ prepared. After all, thousands of things happen in the world every day, and when they do, you’ll think of new, better ideas for posts.
So while your monthly planning should give you an idea of what you’re posting and when, you shouldn’t stick to it too rigidly. Be prepared to jump in and post when inspiration strikes, or in reaction to something that happens out in the world.
If you have a team working with you, it might be worth giving them the freedom to do the same. Ultimately, your scheduled posts should create a nice baseline for you that takes away the stress of making sure something is always going out.
This leaves you free to jump in with more impromptu and time-sensitive posts or engage with customers in real time.
That’s it for today. Make sure you check back over the month for our next two instalments of our social media resolutions series.
At Orbital Media, we know just how important it is for brands to have a healthy and thriving social media presence that truly represents their business. That’s why we work with businesses to help them craft a social media plan that works for them, connects them with their audience and creates active engagement.
Our experts are on hand to help you understand how you can make your social media work for you, develop bespoke social media strategies for your brand and even implement them for you, so you can see the positive results without having to do any of the hard bits. If you’d like to find out more, just get in touch with us today.