The Difference Between Sessions, Users and Page Views In Google Analytics

Google Analytics (GA) is a very powerful and popular tool used for tracking website analytics and data. It’s popular for two reasons: 1. It’s free! 2. It’s Google so, hey, it must be accurate right? So the chances are, even if you are not in charge of your company’s website or have anything to do with the marketing department, you will probably have come across Google Analytics data at some point. Even if you haven’t, the data that someone else […]

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What is the future of smartphones?

Over the last few years, the difference in power between computers and smartphones has been shrinking rapidly. This combined with features that computers could never provide such as portability, increased security with fingerprint scanners and being able to contact people from wherever you are has brought whether smartphones could make computers obsolete into question. The Positives As well as the previously stated benefits it seems as if the future will only deliver more positives that are exclusive to smartphones. The […]

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