Google Analytics (GA) is a very powerful and popular tool used for tracking website analytics and data. It’s popular for two reasons: 1. It’s free! 2. It’s Google so, hey, it must be accurate right? So the chances are, even if you are not in charge of your company’s website or have anything to do with the marketing department, you will probably have come across Google Analytics data at some point. Even if you haven’t, the data that someone else […]
Over the last few years, the difference in power between computers and smartphones has been shrinking rapidly. This combined with features that computers could never provide such as portability, increased security with fingerprint scanners and being able to contact people from wherever you are has brought whether smartphones could make computers obsolete into question. The Positives As well as the previously stated benefits it seems as if the future will only deliver more positives that are exclusive to smartphones. The […]
Technology in schools has changed so much through the years and with the emergence of new, groundbreaking gadgets that have altered how people can interact with both media and people all over the world, such as virtual reality and Cloud based computing, it is clear that education will have to evolve to include these new, innovative technologies.
Summary For better or for worse, over the coming years Virtual Realities are going to change how we identify with many tasks in both our private and professional lives. The healthcare industry in particular is standing out from the crowd as the true opportunity for both consumer healthcare and patients to benefit from. Virtual Realties in healthcare promises to improve patient outcomes through both education and promoting positive behaviour, but the biggest challenge over the coming years will be the […]
We’re thrilled to announce that Orbital Media won the Nicholas Hall, Most Innovative International OTC Marketing Campaign award, in Munich last week. This prestigious accolade was received for Sudocrem’s ‘Would You Rather’ campaign, which was a global digital activation that secured staggering results, on what was a modest budget. Orbital Media, acting on behalf of Teva Pharmaceutical Industries, secured the award in the face of very stiff competition from Swisse (Proctor and Gamble Teva – PGT) and Cenovis (Sanofi South […]