Connecting with AI

AI, Chatbots and the future of healthcare – a better prescription?

With businesses increasingly looking to automate their customer service, Babylon has created an artificial intelligence (AI) solution which looks to bridge the gap between a GP and a chatbot. But can a chatbot really replace the knowledge and experience of a GP, we investigate? Babylon, a company most recently known for their remote GP service and currently used in the NHS along with healthcare systems in countries such as Rwanda, has released a new form of AI that asserts how […]

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Fake followers: The big social media con

Faking friends and influencing people

As consumers continue to take advantage of the opportunities to access new products via social media, influencers and celebrities have become a marketing juggernaut. Brands pay them vast amounts to endorse their products. But has it all gone wrong after the Unilever discovery that approximately 20% of mid-level influencers’ followers are fake? As influencer costs reached new levels, Unilever started to monitor follower quality to get some clarity on what they suspected was going on. After all, influencers are only as valuable […]

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Collecting real-world data from social media

Real world evidence has become a social event

Real world evidence (RWE) is vital as a follow up to initial research and clinical trials. It takes clinical and controlled conditions further and, as the name suggests, places them in the real world. It allows for further evidence to emerge in lifelike situations. Research is of great importance to the medical world and society. It provides vital information about disease trends and risk factors, outcomes of treatment or public health interventions, functional abilities, patterns of care, and health care costs. Clinical […]

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AR: Gimmick or Here to stay?

Augmented Reality kicks gimmicky marketing out the (shop) door

Now, marketers recognise the huge potential AR has to grab our attention and allow us to engage with brands we love. It can tell a brand’s story and effectively integrate us into that story. New technology can often be viewed as a gimmick when first entering our consciousness. This is partly because we don’t fully understand the opportunities it can offer and partly because as with all new things it takes time to establish itself in our everyday lives and […]

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