MySpira launches – the world’s first AR asthma training app

We’re excited to announce the recent launch of MySpira: a revolutionary augmented reality (AR) app, that teaches children how to correctly use their inhaler and, potentially, saves lives.     Developed by us here at Orbital Media, in collaboration with the University of Suffolk and supported by a team of healthcare experts – including Dr. Simon Rudland and asthma nurse Karyn McBride – MySpira is another world first! It’s also the first of its kind to utilise the new augmented […]

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The Dos and Don’ts of Video Marketing in Healthcare

There is nothing more important than your health – right? This is why trust is the hardest thing to win in the healthcare industry and is something consumer healthcare brands struggle with every day. But now the healthcare industry is changing drastically. Patients’ needs and expectations from care providers have accelerated, with more demand for technology and innovation at every step. Consumers want the information and support they need at their fingertips, (which is why 89% of Australian consumers turn […]

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