Gamification is the application of typical elements of game playing, to other areas of activity, to encourage engagement. That’s the dictionary description. The dictionary also states that “gamification is exciting because it promises to make the hard stuff in life fun”. How true. Gamification is used throughout the world in many ways. Marketing, productivity drives, recruitment and evaluation – even traffic violations in some countries! All of these show the positive effects it can have on individuals and their […]
Back when fiction with ‘artistic license’ dreamed up film plots such as i-Robot, revolving around keeping humans safe, the conversation around predicted technology stepped up a gear.
If 2017 launched the brainchild of innovational technology and real-life application, then 2018 is tipped to be the year that we, as consumers, truly see the potential and power that artificial intelligence (AI) is set to have on our daily lives. With the New Year now in full swing, the visibility of AI is predicted to go mainstream with consumers embracing chatbots to improve the overall customer experience and big data analytics to collect, collate and find relevant trends and […]
It’s all in the visuals as they say in the game-changing world of virtual reality (VR). As consumers and industries demand more, developers are fine-tuning the user experience to create the ultimate in immersive escapism. Today’s VR research and development (R&D) efforts are expanding beyond gaming applications to present transformative technology that can be used in everyday life. The big picture While VR proved popular with early adopters, companies are now conceptualising and launching new VR features that impact social […]