Cleaning products

Why do most household cleaning brands underperform on social media?

Given the nature of the sector it is not surprising why so many household cleaning brands underperform on social media, some may argue that it’s hard to get excited about cleaning products after all… or is it?   Research suggests that the biggest growth in consumer expenditure for cleaning products products occurs when people embark on starting a family. Now consider that new parents are one of the most voracious consumers of social media content, of any demographic. So where […]

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Consumers to enjoy the Virtual Reality spoils of war

In a race to dominate the Virtual Reality landscape, Oculus has just announced it’s knocking a huge £200 off its Rift headset and Touch Controller bundle, now selling for £600 down from £740, and in turn leaving HTC looking like the overpriced competitor at £760.   It’s good news for all those involved in developing VR, the barriers to consumer entry are slowly but surely coming down and therefore an increase in ownership is inevitable. This in turn means a […]

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Chocolate wrappings

Why do soft drinks, confectionery and crisps perform so well on social media?

This is not a new trend. These are sectors that traditionally have an emphasis towards the younger end of the demographic spectrum. Whilst the demographic profile of social media users has moved right through to the upper ranges in recent years, there remains a preponderance of younger users which continue to align with the key markets for these products.   The listed product types recognise this and often attribute large budgets to support fresh thinking, ongoing campaigns to ensure they […]

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