Chocolate wrappings

Why do soft drinks, confectionery and crisps perform so well on social media?

This is not a new trend. These are sectors that traditionally have an emphasis towards the younger end of the demographic spectrum. Whilst the demographic profile of social media users has moved right through to the upper ranges in recent years, there remains a preponderance of younger users which continue to align with the key markets for these products.   The listed product types recognise this and often attribute large budgets to support fresh thinking, ongoing campaigns to ensure they […]

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Potential banana skin

Social engagement mistakes made by brands

A successful social media strategy requires clarity and alignment between the brand and its communities; if this is missing then the engagement will be disappointingly low. In addition, a focus on growing large communities to increase engagement will likely also lead to failure if the brand cannot recognise that their community of 10,000 highly engaged users is far more powerful than a community of 1,000,000 disengaged users. It’s not about the size, it’s what you do with it!   Other […]

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Why do socially active brands get so little engagement?

We regularly get asked by brand managers why they get so little engagement, even after posting heaps of content and regularly. In some reported cases engagement is lower than 1%!   So what could be the reasons that your content getting so little engagement? • Many brands have historically focused on accumulating large social media communities at all costs. This has often been done without proper consideration for the composition of these communities and whether they contain genuine, engaged or […]

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Thinking of giving up social media as a brand? Read this first!

We’re noticing an alarming number of both B2C & B2B brands ditching their hard fought social media efforts and we’ve identified 5 of the most common reasons why:   You may have been poorly advised, with expectations mismanaged, leading to a particularly negative view as to the benefits of the investment Fail to plan and you plan to fail. If there is no substance or direction to your efforts, you’ll quickly lose your way The person managing your social media […]

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